生活处处是设计，以人为本的设计，才是好产品。我们常说要”情感化设计”，其实，消费者买账，不是因为产品有多么华丽的文案、多么精美的包装，而是——好用。
Our life is full of designs, and only people-oriented designs produce good products. We always talk about the “emotional design”, but consumers are only paying for the practicalness of products instead of fancy introduction or delicate wrappings.
柴田文江（Fumie Shibata）是目前日本最为活跃的工业设计师之一，作为一个女性，她用自己独特的”柴田温柔风”风格的作品，”像个母亲一样，温柔地照顾消费者”，成为幼婴儿、妇女等事业首先会被想到的工业设计师。她的工业设计作品散发出生活质地细腻与关爱至上的理念，感性的创造让人怦然心动。
Fumie Shibata is one of the most active industrial designers in Japan nowadays. She has her own “Shibata’s tenderness” style as a woman, and “take care of consumers thoughtfully like a mother”, making her the first choice for anyindustrial design demand of baby or women products. Her works always throw offher focus on life quality and ideas of care-and-love, which get people’s heart swith their sensibility.
只要是触摸过柴田作品的人，都会被她处处为人着想的体贴设计而感动。对于这种来自用户的反馈，柴田既感到高兴，又深受触动。”‘温柔’和’体贴’是两个涵义不同的词汇，但是在设计中，它们二者却又那么紧密。”——言简意赅的话语，道出了柴田文江设计思想的本质。
Anyone who has used the works of Shibata will be moved by her thoughtfulness which is reflected in every part of her works. Shibata is both happy and touched by the customers’ feedback. “‘Tenderness’ and ‘thoughtfulness’ differ in meanings, but they are somehow so closely related in design.” – Such concise and comprehensive statement reveals the essence of Shibata’s design philosophy.
MUJI的懒人沙发，其舒适程度用过的人都知道。
Everyone is impressed by how comfortable the MUJI bean bag is.
“不倒翁体重计”只有当使用它时，才”躺倒睡觉”，而走下体重计后，它又会不由自主地”竖起身来”，不仅动作惹人喜爱，还节约了放置空间。
The “tumbler balance scale” will “lie down” when being used. It will “stand straight” on its own when you step out of it, which is both adorable and space-saving.
婴儿喝饮料练习用奶嘴壶，「Teteo」像是企鵝排排站一般，顏色也具有治愈的力量，有点傾斜角度的把手可以让小朋友自己握着喝东西时比较不費力，训练手与嘴巴的协调能力。因应小朋友离乳期的需要，从「使用奶嘴的嘴巴」到渐渐熟悉「使用吸管的嘴巴」，最后变成可以「自己用嘴巴就着杯子喝东西」，柴田文江提出四种不同吸嘴來训练小朋友。
Baby training feeding-bottles “Teteo” look like a group of penguins when being put together, and its colors are soothing. The slightly tilted handle enables babyto hold it by itself with ease and its coordination between its hands and mouth. As required by the weaning stage, babies have to get used to “straws”from “teats”, and finally “they can drink from a cup just with their mouths”.Fumie Shibata suggested that four suction nozzles of different shapes are needed for the training of babies.
S-03A身体脂肪测量器，简约而精致，站在上面便可以获取重要的数据，包括其身体脂肪率、内脏脂肪水平和骨骼肌肉水平，还可显示过往记录。
S-03A Body Fat Meter, which is succinct and delicate in design, and you get all important data just by standing on it, including body fat percentage, visceral fat percentage and skeletal muscle percentage, as well as the display of previous records.
这是来自于柴田早期并且比较知名的一款设计——电子温度计。大曲面的柔美线条缓冲了科学仪器給人的距离感；清晰好读的数字；尖端采用柔软，避免戳伤婴幼儿。每个细节与巧思都体现了妈妈一般温柔的设计情怀。
Her products may seem too “ordinary”, but then again, people can’t help but feel the elaborate details and thoughtfulness. Besides, her designs are alwaysclosely mixed with people’s life.
她的产品或许给人一种”普普通通”的感觉，但是又不由地让人觉察到那些细节的精致和用心。此外，她的设计总是与人们的生活紧密交融着，不会脱离生活。
Her products may seem too “ordinary”, but then again, people can’t help but feel the elaborate details and thoughtfulness. Besides, her designs are always closely mixed with people’s life.
跟随小编一起来欣赏一下她的其他作品——
Now let’s enjoy some other works of hers with us-
文具&办公用品
Stationery & office supplies
幼儿产品
Baby products
厨房用品
Kitchen supplies
驱使柔软的感性，派生出自由的造型、浓厚的关怀和周到的完成。一边控制住过剩的自我主张，一边具有存在感和独创性。造型力和正统性的着眼点是柴田创作设计的最大特征。
Drive away the soft sensibility, generate freewill shapes, deep care and thoughtful accomplishment. The emphasis on shaping and orthodox is the most obvious feature in the designs of Shibata.